This misrepresents his complaint. Presumably willfully so, since the writer seems to understand the investment banking business. Smith wasn't complaining about the fact that Goldman is focused so much on making money, but the way they do it. And that has changed. Goldman may not have been super benevolent when Smith went to work for them 10 years ago, but it is even less so now.
I'm surprised that Bloomberg would publish what amounts to a minor hatchet job. I know the financial sector is highly connected and this includes the 'impartial' financial news sector, and that they're protecting one of their own but this reads like a petty personal attack, not a civilized and well reasoned deconstruction of Smith's arguments. Consequently it's an implicit admission that they believe most of Smith's accusations are true. Why didn't they just save themselves some typing and print "Yeah! So? You smell bad."
I didn't expect an article like this appearing on bloomberg. Greg Smith made observations on the culture and all they have to say is that they are not charity?