It's based on the handshake blockchain <a href="https://handshake.org/" rel="nofollow noreferrer">https://handshake.org/</a> and yes, it's outside of DNS from what I have read. I originally assumed that had bought 1,000,000 TLD at $240k each :) which is crazy as its sounds.
Note that this isn't about DNS domain names, it's some kind of blockchain thing. Despite the headline having the extremely misleading ".com" in it.<p>I'll pass thanks.