This is somewhat similar to Google Will Eat Itself, a project that has used Google Ad revenue to automatically purchase shares of Google. They currently own about $500k worth of Google and estimate owning the entire company in 200m years.<p>See (photosensitive warning) <a href="http://gwei.org/" rel="nofollow">http://gwei.org/</a>
He's going to need more than $19 million. Besides Kickstarter probably being worth more than that, he loses 5% to Kickstarter and another 5% to Amazon billing.<p>So the jokes on him!