The tool seems geared towards beginners, but there are very few beginners that would be exposed to it naturally without some kind of super value add that experienced tweeters would find useful. I would refocus the marketing, branding, and product towards them so that they start sharing how useful the service is (for more powerful features) and keep the beginner stuff for when actual beginners find out about it.
Other people have commented on highlighting the call to action, so I'll try to give some design feedback if you're up for it.<p>The monotone greyscale makes it difficult for me to get a sense of the page hierarchy. Instead of seeing 4 distinct horizontal stripes on the page I see a lot of floating objects on a grey background. For me that translates to a sense of busyness and I don't know where to look.<p>I think just a few tweaks with colors and contrast would go a long way. One option would be to darken the top nav and third row (the 50/50 split) while lightening the video stripe. You could probably also get rid of the tagline stripe and just go straight to the footer. The increase contrast would put the focus on the video strip and de-clutter the page. My two cents.<p>Also, why do I need to click the video twice (once to load popup, once to start it) for it to play?
Business Guy/Director of Marketing here.<p>I LOVE THIS… OR WHAT IT COULD BE.<p>If you had a method of creating a company account and sending out invitations to employees to hook up their social media (or create new profiles) - you could provide a project management platform for submitting new content/social communications.<p>Right now we email everyone our new blog posts with a quick checklist of things they can do to help. I don't see this being helpful for any individuals because the individuals who will find it know what social media is.<p>I see it being powerful for sending set-up/usage instructions to other people. Sometimes if you don't live in California you deal with people who aren't on top of all the new social media tools
ivyirwin's comment is pretty spot on. His points about having to click the video twice and there not being enough contrast were something that jumped out at me too.<p>I think the second block (the one with the three features, button and video) needs to be emphasized. Instead of being overshadowed by the top nav and the content below, it should be the opposite. Make the font size for the features bigger and change the icons to something more relevant (I would not necessarily associate those icons to those ideas by themselves). And, as mentioned before, the video should play once the play button is clicked.<p>Another thing that caught my attention is the difference in font sizes and how they don't necessarily make sense. Your headlines are smaller than the nav text which doesn't make sense in theory. I'm guessing you want people to check out the links in the nav but as mentioned before, contrast will do the trick. Also, you use two sans-serifs and I don't see the purpose in doing that.<p>The "What can Kuhcoon do for you" section needs a lot more whitespace and that headline needs to be bigger and clearer. Also, you should make both of those clients section entirely click-able, I think.<p>Finally, I get the image and the "Transforming everyone into social media butterflies!" text but somehow that whole block seems out of place: it might be an issue with the shadow above and the fact that a lot of the colors on the page are very similar.
Looks clean, but my eyes aren't drawn to any one place, as hobonumber1 mentioned. I would take a different approach, and place the tagline underneath the logo, so that I actually know what the company that runs this website does.<p>Once I know that, I'll move on to reading the bullet points - if they adequately outline some interesting features of the product relating to the tagline, I'll watch the video.<p>Only after the bullet points or video, though, will I be looking for a 'click to join' button.
This looks like a really cool product - put one clear call to action at the top, instead of your three sub-points. Look at <a href="http://www.mixpanel.com" rel="nofollow">http://www.mixpanel.com</a> for some inspiration. They have the best landing page I've ever seen (and the funny thing is that it's probably always changing).
I see too many numbers, it's not immediately clear what for. Maybe create a 5 second test to really help optimise it.
<a href="http://fivesecondtest.com/" rel="nofollow">http://fivesecondtest.com/</a>
I like the colors, especially the buttons, but I would suggest changing the background of the top-section on the landing page, perhaps to a black, to draw my eyes more to that spot.