Here is the email that I received from Spotify, just an hour ago:<p>-----<p>We want to remind you that the price of your Premium Individual is changing soon.<p>We’re increasing the price of Premium Individual so that we can continue to invest in and innovate on our product offerings and features, and bring you the best experience.<p>As you're already on Premium, you will pay CA$9.99 until your billing date in October when your subscription will go up to the new price.<p>Thanks for being a fan of Premium.<p>The Spotify Team.<p>----<p>So what is the new price?! Why not show the new price too in the email?<p>Here is the link from the email: https://support.spotify.com/us/article/price-updates/
That does not give the new prices either!<p>I feel like companies using these dark patterns do not understand how off-putting this is to customers (I'd assume most customers can see right through this dark pattern, and they'd be slightly more annoyed because of this).
I got an email like this in July and it did include the details of the price increase. In my email the very first sentence said the price was going up a dollar from $9.99 usd to $10.99 usd.<p>Maybe they did some a/b testing and people responded negatively when they saw the price, so now they’re not including it in the email.