Awesome product, I can see this working very well in the online shopping industry. A very impressive part of the article: "[...] she interviewed about 800 boutique owners around the country, trying to understand their frustrations, and how an e-commerce site could help, and why this idea didn't exist already." - I'd say a very key advantage which Shoptiques will have in the future.
This website is great. There were at least 3 boutiques shown that were within 3 blocks of where I'm sitting, and they're high quality places. Props to them for launching in a bunch of cities. Is there a similar platform for men?