What are 3-5 important things about us that our customers / the market don’t know? How could we institutionalize communicating it?<p>1. Our commitment to sustainability: This could be something that is important to your company but not communicated enough to customers or the market. To institutionalize this message, consider creating a sustainability report or sharing updates on sustainability initiatives on social media and other communication channels.<p>2. Our company culture: The culture of a company can be a powerful selling point, but it's not always easy to communicate effectively. Consider creating a company culture video or hosting virtual events that showcase your team and company values.<p>3. Our process for quality control: Customers may not know the level of detail and care that goes into creating your products or services. Consider sharing behind-the-scenes content that showcases your process and quality control standards.<p>4. Our commitment to diversity and inclusion: In today's world, consumers are increasingly interested in buying from companies that prioritize diversity and inclusion. Consider sharing stories of employees from diverse backgrounds or hosting virtual events that celebrate diversity.<p>5. Our vision for the future: Customers and the market may not fully understand where your company is headed. Consider creating a vision statement or sharing a roadmap for future products and initiatives.