I understand the partisan reasoning why each side loves and hates him. I just always thought of him as a genius marketer and the guy the ideas man thinks he is. Where he knew what products and services would actually make it to that unicorn level and how to market them to investors and the public as such. Now it looks like he can't do that outside of his partisan circle.
Very well written. Particularly how it weaves the Hitchhiker's Guide to the Galaxy through this. The comparison with supreme narcissist Zaphod Beeblebrox is pretty apt. Much of the societal criticism fits. The article suggests that for all his nerdiness and geek interests, Elon doesn't really seem to get it.