The anecdote told in this article makes no sense. The plain "Swiffer Sweeper" product is not used for wiping up spills, but for collecting dry dirt and dust. It wasn't until later that P&G introduced several wet products, which, again, aren't for cleaning up spills, but for getting stains up off the floor after you've used the dry Swiffer Sweeper. As far as I know, there is no circumstance in which it would be appropriate to pull out a Swiffer after spilling a cup of coffee.<p>Perhaps the true story is that Continuum noticed that people don't use mops to clean up wet spills, so they made something for cleaning dry floors?