Look at it from the $$$ perspective: people might start demanding less sugar and more of these new artificial sweeteners.<p>Many of these are much more expensive than sugar/fructose and are not as addictive as white sugar/fructose.<p>Also we know that sugar and fructose damage the body, so big pharma can also be in this.<p>Both of these two things are criticaly detrimental to the profit of big food.