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Ask HN: Built a sales/marketing engine for your bootstrapped SaaS company? How?

6 pointsby Throwawayh89over 1 year ago
Me and my coworkers are trying to launch a new SaaS platform that targets enterprise and MM. Our sales-cycle isn&#x27;t short and the investment people need to make to use us isn&#x27;t small.<p>Has anyone here successfully bootstrapped a company like this without having a personal network of folks that can be early [paying] adopters? If so how&#x27;d you do it?<p>Creating a repeatable GTM motion requires so much trial&#x2F;error that it feels almost impossible to do it successfully with the runway we&#x27;ve cobbled together from our savings (about 6 months).

1 comment

hnisossover 1 year ago
Find industry insider, ex competitor employee etc and offer them percentage on a sale.