There is so much information about this topic, it's literally flooded, full of "gurus" everywhere that is hard to decide about the best place to learn.<p>I've read a lot of Neil Patel content but I'm looking for something else.<p>Any recommendations?
The Challenger Sale - Matthew Dixon & Brent Adamson<p>The Little Red Book of Selling - Jeffery Gitomer<p>Crossing the Chasm - Geoffrey Moore<p>To Sell is Human - Daniel Pink<p>These are all especially good if you are a technical person first<p>You'll learn the most by trying to sell every day, building that habit as a technical person is probably the bigger challenge than the selling part.