I initially built my website on 2015. It's a Moroccan forum for legal questions and answers that quickly became a Q&A site where many people come to ask questions and a few answer their queries.<p>In 2017, I introduced Value-Added-Services. I thought since there is a clear imbalance between supply of answers and the demand of answers, a user should pay to get an answer within 24hours.<p>I signed with a full-time retired judge to take care of the paid questions for 50% of the price and occasionally answer some questions pro-bono.<p>I started getting some revenues but nothing to brag about ~ around $1K/month.
Ads were making extra $600/mo but I ditched them because they make the site slower and hurt SEO.<p>Traffic kept growing steadily and we're getting almost 500K visits/month.
Then I thought that this is where the real monetization is, so I introduced a service where the answers from the experts are locked and you have to pay $2 to unlock it and read it all.<p>I was seeing around 12 ~ 20 conversions per day. So I thought maybe that $2 should give you access to all unlocked answers on the site for 24H.<p>I implemented that but the conversions did not change. I did a lot of A/B testing, I even decreased the prices to $0.1 but did not see a substantial change so I confirmed this thing is not working.<p>So I left it as is for a couple of years and now I'm back with a similar idea but a bit different:<p>What we're about to launch is the following:
The expert will answer a few free questions, then lock the answer and we email OP to pay to read the full answer.<p>The key difference here is that the answer is YOUR answer and not another answer for a similar question.<p>I'm finalizing the Frontend now, I'm expecting to make $500/day out of this feature. I will keep you guys posted about how it goes.<p>Morocco is a tough market. generally in MENA content should be free and feel free to use our data to advertise.<p>Also, there is a law in Morocco that prohibits lawyers from running any kind of ads. That's a big L for my business as well.