Linux distributions (and GNU, and BSDs) don't have to "win" the desktop. They already have, with one important qualification: you have to care.<p>Mind you, if you are looking for one-size-fits-all, Windows fits the bill perfectly. All the choices have been made. But if you value customization, Linux and BSDs are your only choices.<p>(I mean, for Pete's sake, you can boot a room full of machines from a KNOPPIX terminal server, running out of a virtual machine, and then migrate that running VM to a system you just booted FROM it... And shut down the original! We're not in Kansas anymore!)<p>Linux is certainly less appealing as a dogfood, despite concerted efforts, in part because people can't take the brands they paid money for, along with them. That's why "free is not cheap enough" for many people and efforts to make Linux "sexy" can only go so far without this.<p>Commercial games are the epitomy of this and Linux doesn't get big commercial games. (Maybe that's because Linux users are mostly zealots who haven't bought a game in over a decade, because they are against DRM, etc... But that's a tangent.)<p>I'm not sure winning the dogfood market is even a worthwhile goal.<p>There is actually a LOT of duplication of effort happening right now with so many distributions trying make the Linux desktop "sexier," simpler, and more like Windows. Maybe it's just me, but that feels like the wrong solution. When I need Windows for "legacy" reasons (to run that proprietary accounting software, because that's what my accountant accepts), I just fire up KVM or Wine.<p>I don't think the Linux (BSD, etc) camp needs to take competing with Windows so seriously. They've already won. There is simply nothing better, if you care about code. You don't have to know everything, but you have to -- ehem -- RTFM. Non-coders simply aren't the primary audience. I know there are some who would disagree.<p>If you run a shop that doesn't allow the user the option of installing Windows software, or can standardize on document formats, Linux distributions (etc) are an easy choice today. That's how dogfood works. People eat what's in front of them.<p>Trying to sell Linux on the desktop without also being a fascist in this way, will only cause people to compare things to Windows. It's a recipe for complaints, in which case you might as well just feed them what they're really asking for.<p>That said, I agree with the author's point about rolling upgrades. If, for example, I'm working within a single package management framework (like APT or RPM, etc) exclusively, I should be able to upgrade, down-grade, side-grade, and any other grade imaginable. Reinstalls could and should be rare.<p>Ubuntu is 70 to 80% Debian packages, so why can't I "upgrade" (or downgrade) from Debian to Ubuntu, or from Mint to Debian (or any other package system to any other)?<p>I very much wish distribution projects 1) held onto a stronger sense of individuality while also 2) cooperating more to allow this level of interoperability. Simultaneous specialization and integration are not mutually exclusive: it's what modular software design is all about.