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Automated Emails & Respecting Your Customers

70 pointsby destraynorabout 13 years ago

6 comments

sudonimabout 13 years ago
Today was day 2 of being full-time for me and my cofounder. We make it easy to build automated emails and measure whether users do the thing you want them to. You can imagine my heart skipped a beat this morning when a prospective customer emailed saying Intercom rolled out (part of) what we do.<p>I figured it was coming, but I didn't know when. Day 2 was sooner than I had expected. I don't know who else this has happened to (I'd love to hear about it) but it definitely makes you pause to think. Intercom is doing a phenomenal job both on their blog and their product. Ultimately, on Day 2 with this feature release, I learned what is best summed up in this blog post by David Cancel <a href="http://davidcancel.com/true-startup-competition/" rel="nofollow">http://davidcancel.com/true-startup-competition/</a>:<p>"a startup only has one real competitor, indifference"<p>This one event could flip our plan on it's head. Instead, I'm taking it as great validation. We were right about what we're building.
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patio11about 13 years ago
I'm very happy to see this productized. You're probably going to make money hats (certainly for your customers, ideally for you, too).<p>n.b. A lot of savvy software companies hire, er, high-priced consultants to build this sort of thing out of duct tape and bailing wire, and/or handroll it in-house. If I can hypothetically give a suggestion, a) customer education on how to use it is a large part of the value add (see MailChimp's copious writing on how to use regular ol' email in pursuit of business objectives) and b) this spins straw into gold, charge appropriately.
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gwillenabout 13 years ago
The only thing I have to firmly disagree with here is putting your name in the From: header. If the company name does not appear, either instead of your name or in front of it, I will probably throw your message in the trash without ever figuring out what it is. (If the _very first thing_ in the Subject: header is your company name, you may be able to get away with this.)
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chrisackyabout 13 years ago
Rentention!<p>One of the fundamental pillars of AARRR! (Acquisition Attention Retention Revenue Referral)<p>I've been searching for a service like this for quite some time. I have been wanting to create something homebrew for quite some time because there is clearly no offering currently available that does this.<p>I'm still yet to test, but it looks like you guys might have nailed it.<p>- Any signs on pricing for when you do launch?<p>- And why is a JS library required for this? (Is it purely for the popup messaging?)
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JEVLONabout 13 years ago
Has anyone thought about "donotreply@xyz," and how it disengages customers? Would it be beneficial to have "pleasedoreply@xyz," and forward the replies to the social media expert or customer service? Combined with the system described by intercom, it may greatly increase customer/user engagement.
ams6110about 13 years ago
Be different. Don't send unsolicited marketing email to your customers. Just don't.