I regret missing the Open Source Firmware Conference--I really wanted to meet them and learn some more on what's the story here.<p>I know it's a brilliant team, and since ZFS/OpenSolaris/Dtrace I've known about Bryan. The product is a nicely looking product too. One thing I don't get is the target market. Who is it? Banks? Cloud vendors? Insurance companies? I think there's a part of the computer business that I don't get yet.<p>One guy in one of the previous HN threads here said that it's convenient to run 1 RFP for 1 box costing $1M-$2M vs running 30 RFPs for isolated components to put on the rack. Ok, I can see that. That's some argument.<p>But I know that Supermicro has rack assembly service. <a href="https://www.supermicro.com/en/products/rack" rel="nofollow noreferrer">https://www.supermicro.com/en/products/rack</a> and I'm sure Dells and HPEs have the same. Does it mean that it's impossible to call them and tell them: "Excuse me, I want 2 racks, 15 systems each, top of the line AMD CPU with RAM, NVMe storage, all maxed out, and whatever fastest Juniper switches you can find. Put me VMWare vFusion on it. Ship this thing to Infomart in Texas. I have $2M here with your name on it". They won't do this for me?<p>Its either this, or Oxide is going to e.g.: Bank of America, and along with RFP the bank is asking: "Show me complete supply chain records, including the source code to your boot loader, drivers, and any firmware that any component on this motherboard is running". And maybe that's ... impossible these days?<p>I'm the startup CTO, so not the consumer base, but after DHH started posting his thing about cloud exit, I decided to explore this, and I walked the floor of 3 DCs (in SV/TX). People who walk you around the DC don't appear to care about cables, fans or noise etc. If it's longer than 1hr on the floor, they'll put Airpods in and they're done. I've seen cages that look unified, pristine, with love and affection put into cable layout, and I've seen cages that look like a total mess. It's your cage--you only go there if things break.<p>My last guess is that maybe Oxide rack will end up being sort of what an Apple Macbook is among cheap HP/Acer laptops from Walmart. And it'll be a shiny toy of bold bearded IT dudes who work for GEICO IT by day, but by night they scavenge eBay for used server deals and get excited about the idea of running their own private rack in their basement. They can't afford it at home, but at work they'll want their own Oxide. If you're reading this, do know I know who you are.