"It may sound nuts, but I’ve found that it’s easier to make progress on mega-ambitious goals than on less risky projects. Few people are crazy enough to try, and the best people always want to work on the biggest challenges. We've also found that “failed” ambitious projects often yield other dividends."<p>Loved this comment! Out of curiosity, are there any other failures at Google (apart from the ones he mentioned) that are used for different purpose than the one intended?
"In addition, we gave many of our products, such as Google Search, a visual refresh, and they now have a cleaner, more consistent, and beautiful look. "<p>This is just bizarre.<p>As pg said in his essay "Ambitious Startups"<p>"Google used to give me a page of the right answers, fast, with no clutter. Now the results seem inspired by the Scientologist principle that what's true is what's true for you. And the pages don't have the clean, sparse feel they used to. Google search results used to look like the output of a Unix utility. Now if I accidentally put the cursor in the wrong place, anything might happen."