Looks like an example of pg's 'submarine PR strategy'*; this very schtick was floated in a <i>Wired</i> article posted here last week: <a href="https://news.ycombinator.com/item?id=38050392">https://news.ycombinator.com/item?id=38050392</a><p>* <a href="http://paulgraham.com/submarine.html" rel="nofollow noreferrer">http://paulgraham.com/submarine.html</a>