“Media Matters created an alternate X account and deliberately followed sensitive accounts to curate posts and get advertising to appear on the account’s timeline to then misinform advertisers about the placement of their posts. These contrived experiences could be created on any social media platform.”<p>“A spokesperson for X, Joe Benarroch”<p>I’m inclined to believe this. How the hell else would nazi content show up in someone’s feed without they first engaging with that sort of content?<p>I once used Twitter to look at profiles of criminal factions in Rio, naturally, my feed instantly began showing branded content alongside crime. Certainly the engineers at Twitter could look into the matter to mitigate the issue, preventing ads to show up when the feed has unlawful posts alongside it. But how would they do that without surveillance upon users? Seems unfair to attack Musk and the company in that context. It’s a problem inherent to the user-side of the equation, trying to control it would only ensue more problems.<p>I was totally indifferent towards this Media Matters thing, now I think they’re full of shit. Guess that will backfire for them.
Media Matters has a solid defence as they have records to support their assertion that X-itter broke a cardinal rule of ad-placement.<p>There are many, most famously, avoid placing "Dial Before You Dig" ads in the obituary pages.<p><a href="https://www.byda.com.au/" rel="nofollow noreferrer">https://www.byda.com.au/</a><p>Placating advertisers is hard, but that's a facet of the business that Musk entered into by way of a bad stoner joking|not joking tweet.