Two quick thoughts:<p>1) The great names mentioned are a result of survivor bias. Of course they sound great now.<p>2) "Positioning" by Ries & Trout, a (mostly) ageless marketing classic, delves into product naming. It's a quick and easy read. Highly recommended.<p>Here's a sampler of sorts:<p><a href="https://www.linkedin.com/pulse/some-best-book-bits-positioning-al-ries-jack-trout-mark-simchock-3gjce" rel="nofollow noreferrer">https://www.linkedin.com/pulse/some-best-book-bits-positioni...</a><p>Those two points aside, yes the nane matters. But so does the product, and per "Positioning" so does the positioning. A great name isn't going to save a shite product.