Starting with their founders, Apple believed in quality and Microsoft believed in quantity. That's where control of hardware matters.<p>MS hacked in backwards compatibility with old apps and hardware, whereas Apple transitioned hardware from Motorola to PPC to Intel to Apple Silicon with incredible, seamless emulation layers as bridges.<p>Post-Jobs, Apple isn't really the same. For all the "simplicity" of iOS, way too much is hidden from sight like "pull down or swipe to reveal search boxes, scroll bars", etc, settings are hidden, redundant, or impossible to figure out, text is impossible to select without a mouse or trackpad, things happen after a delay (WTF) and items move around, so I am playing whack a mole. A simple "paste" key or screen button would save hours of poking and waiting around. Half my clicks are by mistake, trying to scroll. (Pages finally adopted a "lock text" toggle to fix this, a small miracle that was a few minutes work to create in HyperCard), Command C and V are adjacent on keyboards and I always hit the wrong one. (Same for the pop up copy/paste on iOS ) But mainly, the upgrade cycle is too short ( to support each year's new phones) to do sufficient testing. And it's still better than windows. My non geek brother got so fed up with windows updates repeatedly breaking his device drivers that he's now happy with Ubuntu, bought from and supported by Dell.<p>Microsoft seems suspended somewhere between the past, because their life depended on bespoke apps, and their "all cloud, all AI" future. No doubt, they are too large to have any kind of focus like Apple has shown. And Apple has killed off both good and bad software products. The good being HyperCard and the bad being iTunes, now part of Finder, their second worst software product behind iTunes.<p>When MacOS turns further into iOS, especially with lockouts, I'll go back to Linux, which I have used on and off for a long time.<p>Quality at Apple is the ghost of Steve Jobs. Fragility and ugliness are the ghost of the (still living) Bill Gates. The present at both seems to be a bit of scrambled eggs as they try to create an elusive future less real visionaries on board.<p>All IMO