A successful company needs a maker and a seller. But eventually the seller is the star. Makers are important but not as much as the sellers. The whole OpenAI saga illustrates that at the end of the day, makers are replaceable, sellers are not. Makers, while geniuses in their respective fields are also naive and overestimate their ability and powers. The world belongs to those who can sell.
Not sure what the seller would sell without the makers.
Do you think that somebody sold anything to 100M users? The above is correct if you are IBM or SAP, not in the case of open AI.