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Ask HN: How do you uncover the unspoken objections of a potential customers?

2 pointsby mailarchisover 1 year ago
The target segment are digital creators.<p>I&#x27;m getting good response, but the final deal is moving slow in many cases. I suspect there are some unspoken objections. How do i uncover them?

3 comments

osullipover 1 year ago
In my retail experience, you would repeat your understanding of their needs and how your product is addressing them.<p>You can then ask them to confirm your understanding.<p>&quot;As a digital creator, you&#x27;ve told me that it&#x27;s time consuming to send invoices out. Using our software, you&#x27;ll be able to do this much more easily.<p>Is that a fair summary of what we discussed or have I misunderstood something?&quot;
ssss11over 1 year ago
Empathy. Indirect questions.<p>Also corporations move very slowly.
gregjorover 1 year ago
Scopolamine?