So telling, and yet, so many media brands will not attempt to learn from this.
Not only did this experiment suggest that a print magazine is a struggle in the 2020s, it confirms that the "digital" edition finds few takers either (nobody likes flipbook readers, PDFs or just generally reproducing a magazine on the internet).<p>Magazines remain home to a treasure mine of niche content. But noone has really demonstrated how to transform one into a digital experience that people feel is worth paying for.<p>And of course, the bigger problem, most people don't want to spend on more than one news subscription at a time (if one, at all).<p>Unlike many industries, I think publishing media models have adapted little to social media, and as a result, they almost all seem to perform poorly on social media.