This part is golden:<p>Lenny (01:09:16):
...can you just talk about why war work feels like war, and then what maybe people could do to make it feel less like war?<p>Jason Fried (01:09:29):
...a lot of work uses war metaphors. You're targeting customers. You are conquering a market... It says, "They conquer the market. They capture mindshare. They target customers. They employ a sales force. They hire head hunters. They destroy the competition. They pick battles and they make a killing."<p>That's how people talk about business. I find that to be depressing... We use words to establish a perspective in a way of thinking about the world. And if those are the words that are in your head, then you feel like it's this war. This is the other thing. People are always like, "What do the Navy SEALs do?" And they're like, "Heck, yeah." That's the Navy SEALs, man. It's not your software business. Why are we always looking to Navy SEALs to tell us how to run our business? "The military, they've got a group of eight and they do these."<p>It's like, "Yeah, okay, that's that context." Can we not look at that for a second about ... That's amazing. What they do is amazing, obviously, but what you're doing is you're making B2B accounting software. Let's just chill for a second here, okay? I like to think of words that are more additive and alternative. " We can exist. Let's exist. Let's make something great." Not, "Let's beat them, let's conquer them, let's make a killing." Let's just make something great. I think that matters, and it changes the way you think about the work that you do.