I think "Transformational Entrepreneurship" is a great idea to consider in the development stages of a project but it does not work without many of the companies that are built without societal ethos. For instance, Apple's Iphone supports great "transformational" apps that can better the way we do things, but the smartphone itself could be seen as a meaningless device that does not help society. Is it safe to say that you can't have transformational entrepreneurship without meaningless ventures?