The site doesn't provide much technical details but I'd be worried that aggregating data from disperate sources (potentially external) in order to identify and track users could run afoul of privacy laws and regulations. Particularly for companies operating in the EU or those in the US that have access to student, medical, financial or government data.<p>Also, I'm suspicious of a product that promises a seamless integration of disparate data sources. Anyone who has tried to do that within a company, and I imagine many of us have, knows just how tricky that can be.<p>I guess some additional details would be nice to have before I'm sold on the promise.
I have heard lots of speak around this sort of user monitoring recently. Sure, sounds great but how important is it? Is it a priority for a startup?<p>Sure it may help in converting some new customers. May help existing customers. But is this where you want to spend your time and effort?