For those of you on the fence about watching this one: how interested are you in "Bootstrapped company produces a software product which is used in <i>the Situation Room at the White House</i>?"<p>Edit: This is my new favorite Mixergy video.<p>1) Calling a customer back while eating Cheerios and getting the response "Situation Room. Dan speaking."<p>2) Raising prices by 100x and how it made the business/customers happier. (p.s. I personally think Stormpulse is still underpriced. The Situation Room uses it. NASA uses it. Charge them DoD prices for a hammer, at least. ;) )<p>3) How he played news media outlets against each other, using their herd mentality, to get widespread distribution (but not revenue at the time).<p>4) Practical experience with setting up charging credit cards. How that evolved into the current paywall. What changes helped conversion.<p>5) How it was funded with a combination of bootstrapping by working a day job, getting friends&family money, a not too successful fundraising campaign (and the low point there), etc.
I've had the pleasure of watching the behind-the-scenes insanity leading up to this decision and huge congrats to Matt & his team for pulling the trigger.<p>Matt is a pure, pure hardcore entrepreneur - years and years of building and incredible product supported by ramen-revenue and then following the data, and taking a leap off the cliff.<p>Good luck buddy!