> According to the FTC's analysis of the order on its site, X-Mode violated the FTC Act by "unfairly selling sensitive data, unfairly failing to honor consumers' privacy choices, unfairly collecting and using consumer location data, unfairly collecting and using consumer location data without consent verification, unfairly categorizing consumers based on sensitive characteristics for marketing purposes, deceptively failing to disclose use of location data, and providing the means and instrumentalities to engage in deceptive acts or practices."<p>I wonder why is the term "Unfair" being used instead of the world "Illegal"?