The actual problem is fairly simple: Over the past three years McDonald's pricing has become delusional, especially considering the quality of the food. They were able to coast on consumer habit for a while, but their salad days are over (literally and figuratively).<p><a href="https://www.vox.com/politics/2024/1/9/24027094/fast-food-prices-wages-mcdonalds" rel="nofollow">https://www.vox.com/politics/2024/1/9/24027094/fast-food-pri...</a><p>To keep it a bit tech-related, their mobile app is terrible, even by fast-food app standards. It's not native, it's janky and slow, it tends to crash if (to provide a real example) you don't give it two seconds to increment a quantity, and the UX design is embarrassing. They also removed customers' ability to edit or cancel orders, even though no food prep is started until you arrive <i>and</i> users must verbally communicate the alpha-numeric mobile order code (even though the app knows that you're there).<p>A real screenshot of the McDonald's app on my phone: <a href="https://imgur.com/a/IAh4Ybl" rel="nofollow">https://imgur.com/a/IAh4Ybl</a>