I think the real meat of the article is this:<p>========================<p>Figure out the absolute least you need to do to implement the idea, do just that, and then polish the hell out of the experience. Configuration is kept to a minimum but everything essential is there. It even launches fast. Via email, Bondo told me:<p>" When I compare the various iPhone chess apps (I bought them all), Deep Green offers pretty much the same functionality as the rest, and sometimes more, but with a fraction of the UI. Achieving this is why I’m 4 months later than the rest."<p>It takes more time and more effort to make software with a simpler UI, but it’s worth it.<p>============================