Been thinking about switching to Mixpanel, but can't see any massive improvements over the new Google Analytics, and it looks a lot more tedious to set up.<p>Any opinions here?
<i>Doshi said he wanted to let it be known that he’ll use the funding to pay his first 100 employees “way above market”</i><p>Nice :)<p>Seems like a good company with a valuable product.
<p><pre><code> octave:1> price_per_datapoint = 150 / 500000
price_per_datapoint = 3.0000e-04
octave:2> datapoints_per_months = 7e9
datapoints_per_months = 7.0000e+09
octave:3> revenue_per_month = datapoints_per_months * price_per_datapoint
revenue_per_month = 2100000
</code></pre>
I guess they have discounted volume plans, otherwise it's looking too good to be true ;)<p>UPDATE: using their 20M datapoints for $1600 plan, 7B datapoints per month would bring "only" $560K revenue per month.
Congrats! I love Mixpanel for the results, and also the team is great. I switched from Kissmetrics to Mixpanel and found the Mixpanel team to be solid, smart, and very responsive.
I really shouldn't be building this myself. But looking at these prices for mixpanel and kissmetrics, they seem out of whack-- great for profitable businesses and enterprise, but way out of line for startups. Plus what if you need between 25,000 and 500,000 data points per month with mixpanel? That's a huge gulf and you go from free to $150 a month?<p>Some startups start with large customer bases but operate at a relatively low margin per customer (because its extremely cheap to serve each customer.) For instance, for $250 a month in hosting[1], I can service tens of millions of customers, but buying either of these services for that many customers would cost a lot more than the hosting.<p>Looking at real world metrics for one of my apps I'm currently collecting enough data points (for free using Flurry) that to use mix panel would cost a sizable (%15-%20) of the apps monthly revenue.<p>I'm not saying they're not worth it-- I'm sure they are. I just don't see a way for a startup to onramp here. Our primary burn is keeping us housed and fed, operations are being kept as cheap as possible until we have real revenue. $150 is a lot. (though kiss metrics has a $30 and $80 plans which alone means we're more likely to use them.)<p>[1] in part because hetzner's XE 4S servers are such a screaming deal- that's about 5 32GB servers.