It sounds like a great tool, but I'm curious about the all the social rules they're trying to enforce. Who can be in what rooms; cliques; what you can say where.<p>In my experience using other tools, these things work themselves out when you can see/hear the other people. Regular social intercourse has mechanisms for dealing with the run-on talker, the snide remark, breaking up chat-fests ets.<p>{ disclaimer: I now work for Sococo }<p>With audio at least, you can use tone of voice, a cleared throat, a group Ewwww! etc. to turn discussion back to work topics. Add video and you can tell advanced presence info, attention vs distraction.<p>We've been testing video lately and its a game-changer in group meetings. Even just the thumbnail adds so many cues about where a speaker is going, what's toung-in-cheek and what's serious etc.<p>And chat is still there as a 'back-channel' for side topics, either in the meeting room or person-to-person as needed, while you continue to monitor the discussion via voice.<p>Voice and video totally speeds up group test sessions, document walkthroughs, bug descriptions by taking the delay out of dialog. A picture may be worth a thousand words, but a word and a look is worth a hundred chats.<p>I wouldn't consider returning to a chat tool for group dynamics, after using Teamspace. I'm addicted to the speed of exchange it allows, the advanced presence info over anything chat can provide, doc sharing and shared browsing etc.
The chat room is the perfect tool for organizing the team communication. It completely change the way you interact with your teammates. Asynchronous communication is powerful and should be done the right way (not emails for saying we are having lunch!!). We use HipChat too (and Trello). We were so convinced that working with the right tools and the right workflow was indispensable that we wrote a book showcasing the needs we had as a team and the tools we used to fulfill these needs <a href="http://leanpub.com/startupflow" rel="nofollow">http://leanpub.com/startupflow</a>.