> Jony Ive, Apple’s chief design officer, wanted to pursue a self-driving car, which members of the software team said could be done.<p>No one seems to realize how fantastically difficult self-driving is until they are deep into it. Apple, Cruise, and Tesla all seem to have made this mistake.<p>It's a shame that Apple won't be dumping its substantial resources into self-driving, because we'd all be better off if there were a viable competitor to Waymo (who now seems uncatchable).
the other perspective: apple, a first-in-class second-adopter, has surveyed the field of self driving cars and concluded that it's not worth it.<p>i've long been very suspicious of L5 being more or less impossible, though, so perhaps i'm just seeing signal where it's not there.