> "...serious learning curve just in getting comfortable operating the basics"<p>Perhaps this worked against you.<p>Wordpress can get complicated, but there's no excuse for "the basics" to be gated by an ominous warning sign: "serious learning curve ahead".<p>I didn't know until now that CSS-Tricks was Wordpress! Never would have guessed. Now I'm wondering how much it was sold for, and also wondering what the most anyone has paid for a Wordpress site is!