What's Apple's reasoning here?<p>An american subsidiary lied once and an american court said they didn't have to keep them around, so we kicked a european subsidiary out of the european mandated DMA.<p>Yeah, that's gonna go over great with the EU. Apple really deserves the 10% of global revenue fine to be brought down a peg.
Really interesting to see how hard Apple is fighting with everything they have to keep their profits and not open up. This is a fight Apple can't win because the EU will strike back again and again. It's Apple trying to win time and thus bank profits. But I believe the strategy will fail hard: high fines and even tighter regulations that will break up Apple's monopoly completely, much broader than intented before. The more actions like this one Apple takes to squash competition, the stronger the rules will be that will be forced upon them.
I don't understand what Apple executives are even thinking to keep engaging in these actions. How do they justify continuing to burn bridges with developers and tarnish their reputation in the public eye?
Apple’s recent behavior in Europe sure is perplexing to me. The arrogance suggests a kind of legal naïveté that a $2.6T multinational can’t possibly have. It must be a calculation. Do they figure Washington will pull strings to bail them out of their predicament?
Apple must have realised this would provide direct evidence of their control over the iOS app market, regardless of their apparent compliance with the DMA. The loss of a developer account means that epic cant even release their own app store on apple devices, undermining apples responsibility to open up to competition. Cant wait to see how big the next fine is *grabs popcorn*
Think Apple's argument about Epic having previously flouted the rules openly might be good enough. For a third party app store, Apple is pretty much giving the keys to your phone to the said app store. If there is a company which has demonstrated they won't play by the rules, it's not a huge stretch to say that it may harm the security of the model. While the EU wants the company/iphone to be more open, it also puts the onus of keeping it secure on the company itself.<p>Another reason I believe they are on sure footing is that they got the rejection from the law firm, which I presume knows what they are doing, just as they did during the 2020 shenanigans from Epic.