The way you make an addictive anything:<p>* Random, variable rewards, with the possibility for really great rewards.<p>* In as many different ways as you can feasibly include.<p>* Optimise for 'near-misses', which have been shown to increase the addictive properties.
Ultimately pretty shallow. This is more an exploration of how it feels to make a "sticky" game rather than how to actually make a sticky game.<p>I certainly don't have any expertise or deep insight but I will say that one of the best videos I've seen on this is "The art of screenshake" by J. Nijman of Vlambeer [0]. There, he walks through what's a very basic 2d sidescroller shooter and adds in effects until it looks like an actual fun game. The idea being that layering feedback and effects so that every aspect of the game becomes more fun to play.<p>It sounds like this podcast was focusing more on Hearthstone and Marvel Snap, both games which I haven't played but are more strategy and luck oriented than the kind of games Vlambeer makes. I think one of the insights there is that there's a non-commutative aspect of the game that allows for different strategies based on context. For example, A > B, B > C but C > A, like in rock paper scissors, or some of its generalizations [1]. I think this is what Magic the Gathering did with each of the colors. Maybe the keyword here is "mixed strategies"?<p>Nijman's video highlights, to me, the importance of polish and how we basically understand that many core mechanics are fun and so don't need to be innovative if you add in enough polish or support around it.<p>One other thing I'll mention is that A. Bruce who developed Antichamber had a GDC talk about his process of development [2]. One of the interesting points he made was that he got it in front of players and watched how long they played. He tried to continually optimize for engagement, trying to get people to play a minute longer, etc. until he worked through to a fun game.<p>[0] <a href="https://www.youtube.com/watch?v=AJdEqssNZ-U" rel="nofollow">https://www.youtube.com/watch?v=AJdEqssNZ-U</a><p>[1] <a href="https://en.wikipedia.org/wiki/File:Pierre_ciseaux_feuille_l%C3%A9zard_spock_aligned.svg" rel="nofollow">https://en.wikipedia.org/wiki/File:Pierre_ciseaux_feuille_l%...</a><p>[2] <a href="https://www.youtube.com/watch?v=wOlcB-JxkFw" rel="nofollow">https://www.youtube.com/watch?v=wOlcB-JxkFw</a>
Make it easy to play "one more turn". Each turn only needing a few minutes is what causes players of turn-based games to suddenly find themselves still playing at 7am. The built-in "pause" in the game's action—with each turn accomplishing a discrete task—offers an automatic offramp out of the game, which makes it easy for players to decide that they will take that offramp after "one more turn". If gameplay were not so discrete, players would at some point just pause the game on their own and leave.
As an aside, one thing that I found interesting was the discussion on Poker and how it's both high luck and high skill. I think this point gets lost a lot in the startup world where it requires both extremely good luck and high threshold of skill, so you get, on one side some people saying that success is arbitrary but filtered by wealth and, on the other side, these strongman narratives of genius innovators.
Then there is the classic Nintendo approach: "so you've put a lot of effort into this game? Well, you better keep coming back every day or we'll chip away at that".<p>- Animal Crossing: your island may become overgrown with weeds, villagers want to move out, some furniture will rust, your home will have cockroaches<p>- Nintendogs: the puppies will get very hungry and thirsty, they'll lose weight and stop recognizing your voice.
Digging into the abstractions of life (with my admittedly non-medical non-scientific background) it seems that if you really boil things down it's all dopamine<p>Dopamine reward: Anticipation, something good happens, repeat<p>Addiction: Anticipation, something good happens sometimes, repeat<p>To answer the question from that standpoint, reward the player.. but not too much :)<p>Everything on top of that is there to get the person into the loop in the first place
So why is "addictive" a quality in a game? So you pay for more IAPs?<p>This may have been good when games were pay once, but these days it's maybe something to stay away from.
IMHO, links to podcast episodes aren’t super well-suited for HN. Text works much better here. And in this case, there’s not even a transcript AFAICT.<p>So what is the tl;dr? What are we supposed to take away from this podcast episode?
Just make a good game, there are plenty of games that don't follow the skinner box/psychological tricks that are extremely addictive e.g. Counter Strike.
"This episode will change how you look at games. We talk to Ben Brode, the designer behind Hearthstone and Marvel Snap, about how a creative person learns to make the things they love, and about the secret ideas hiding in games as simple as rock-papers-scissors."