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YouTube: The End of the MrBeast Era

27 pointsby LordAtlasabout 1 year ago

8 comments

fookerabout 1 year ago
The article seems to be circle around some unstated idealistic point, it's unclear what it is.
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joshstrangeabout 1 year ago
One of my favorite book series is the Wheel of Time and the author uses a phrase (or variation of it) that often comes to mind when I see thumbnails of Mr Beast:<p>“a smile that did not reach his eyes”<p>Or how I often describe him “some of the deadest eyes I’ve seen”.
latexrabout 1 year ago
&gt; At first, YouTube prized authenticity, and the prototypical creator was likely recording out of their bedroom on an iPhone<p>YouTube predates the iPhone by two years.
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mihaicabout 1 year ago
The article meanders quite a bit, and I feel lacks a proper critique of what&#x27;s wrong with MrBeast.<p>I have a strong disgust for most of the things he does, and it&#x27;s taken me a bit to put into words where that comes from. It&#x27;s a multitude of factors, but it comes down to:<p>- it&#x27;s all about money. There&#x27;s no moral or lesson in his videos, other than money is the most important thing in life.<p>- it&#x27;s almost always meaningless. His challenges don&#x27;t give growth or fulfilment to those taking them, it&#x27;s just monkeys dancing for money.<p>- the style feels as obviously manipulative as can be, and the fact that people fall for it is more infuriating than the actual content.
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marzipanWhaleabout 1 year ago
I&#x27;m not sure why, but Youtube has still not recommended any of MrBeast&#x27;s videos to me. Am I really that far from his target audience?
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rokkitmenschabout 1 year ago
My objection is purely on the ick factor of performative charity and skinner box interactions with the public.
verticalscalerabout 1 year ago
It is just cable, but online. Interdimensional cable, at this point.<p>&#x27;member when people used to obsess over what to watch on Netflix? And the brief &quot;golden age of TV&quot; that gave us Breaking Bad? I stopped caring for such conversations in a pub in Barcelona where people were gathering each weekend to watch the last season of Game of Thrones (first week was packed, slowly decreased to 3 people by the finale, never to be spoken off again after almost a decade as watercooler fodder).<p>There really is nothing to watch on Netflix. There is nothing &quot;mainstream-y&quot; to watch on YouTube. There&#x27;s no real need to keep up because the shared experience has fragmented and gone. MrBeast supposedly has hundreds of millions of viewers but I&#x27;ve never met one. It just doesn&#x27;t come up in the real world. Who cares.<p>And soon all will be generated images by AI. Like an impossibly advanced version of the arch toys they put over cribs. You don&#x27;t have to jack into any of these things, you never did.
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melvinroestabout 1 year ago
Apologies for the long comment. I&#x27;d need a few hours to edit this down and I don&#x27;t have the time.<p>__MrBeast is not the problem, social media addiction is__<p>MrBeast represents the biggest common denominator of why people are on the platform. Not everyone on YouTube will like his videos (I presume many on HN are uninterested in his videos), but a very big group does. Why? For the same reason why my parents watch game shows on the television: entertainment.<p>I find MrBeast his videos most related to game shows with him being the game show host. It&#x27;s not always the strict format of a game show, but looking at it from that perspective shows what style of video he&#x27;s making.<p>Who doesn&#x27;t like a fun game show? Most people do!<p>And I think that&#x27;s okay. People will copy him, it&#x27;ll be the dominant culture on YouTube. That&#x27;s okay too. It&#x27;s okay because authenticity won&#x27;t go away. Authentic people on YouTube aren&#x27;t under threat or under fire. I watch a lot of YouTube channels that have 100K to 1 million subs and they seem authentic to me and I love them for it. Also, let&#x27;s not forget: MrBeast seems authentic about how he goes about YouTube on some of these channels (on their podcast). MrBeast is authentic for anyone who gets off the general (unoptimized) front page and just look at a couple of interviews of him.<p>The only issue that I see is that the YouTube recommendation algorithm has a bias towards promoting popular content. For some users on YouTube (e.g. me) that is unfortunate because that&#x27;s not how I want to use YouTube. But I click on it and I get addicted to it and now they have me.<p>So for that reason: I call upon psychologists and psychiatrists to help people with YouTube addiction (email me if you are one. My email is in my profile. I&#x27;m a software engineer&#x2F;web developer). Even an online course on dealing with YouTube addiction can help a lot to go against the addictive quality of YouTube.<p>Currently, I&#x27;m in the process of helping myself (I&#x27;ve studied psychology and game-design so I know a thing or two). The method that seems to have some results with me is as follows.<p>__Overcoming YouTube&#x2F;social media addiction__<p>1. I sit in a chair and tell myself that this is my life now. All I can do is sit. I can think, I can look or listen. But I can&#x27;t leave the chair.<p>2. My mind will want to watch YouTube. I resist the urge, I have to keep on sitting in the chair.<p>3. At some point my mind - out of sheer desperation - will yell at me &quot;alright, alright! I&#x27;ll do anything. You wanna be better at math? I&#x27;ll do this math course you&#x27;re following right now. As long as I can do something else than just sitting in a chair!&quot; This happens after 15 to 30 minutes.<p>4. At that point, you can do that activity. The moment you go to YouTube and watch a video, you put yourself back in the chair and you start at step 1.<p>It&#x27;s brutal. Addiction is brutal. For me, this method is quite effective. I hope it helps someone.<p>__How I discovered this method__<p>I wish I could say it was &quot;I studied psychology and xyz studied mentioned it.&quot; The real story is different.<p>I was so fed up with myself that I told myself that I&#x27;m going to sit on my chair and that&#x27;s all life is now. I know addiction when I see it and I saw it within myself. I became incredibly angry at myself. So a lifetime banishment on the chair is what I was going to do until something broke. Of course, I knew my anger wouldn&#x27;t hold out but I felt so angry that I decided to give in anyway, just to see what happens.<p>After 20 minutes, my mind started screaming and pleading to do math. Then, I did math. Suddenly, for the next week, I did 5 hours of math per day (currently in between jobs). I watched about 20 minutes of YouTube per day (as opposed to 6 hours). Those 20 minutes of YouTube were mostly informational math videos for when I got stuck with a concept.<p>I realized I stumbled upon a method that worked for me. It also made me realize that this method is changing my relationship with boredom. I&#x27;m becoming more comfortable with it. However, I am not seeing the full picture on boredom yet. I will, and when I do, then I&#x27;ll update my method. For now what I do see: when one is sufficiently bored, then they are sufficiently _intrinsically_ motivated to do more or less anything. Boredom is uncomfortable, even painful, just to get out of that pain one will do anything to stave away boredom. It&#x27;s currently the best intrinsic motivational spark that I&#x27;ve found to get myself to do anything. I have a lot of intrinsic motivation on things, but not a lot of intrinsic motivational spark. Enter boredom, it is an intrinsic motivational spark to get you going on the project you&#x27;d have wanted to do for years (in my case: becoming better at math).
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