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<a href="https://www.ft.com/content/4c7bee10-51d3-489b-873a-765157af8aac" rel="nofollow">https://www.ft.com/content/4c7bee10-51d3-489b-873a-765157af8...</a><p>Advertising start-up The Brandtech Group has been valued at $4bn after raising new funds that will be used to disrupt the traditional advertising industry using artificial intelligence to create marketing campaigns.<p>Founded by former Havas chief executive David Jones, the group has raised $115mn from new investors including Fimalac, the French company that used to own Fitch, and NendoLabs, a venture capital firm, valuing the group at $4bn. Existing investors including Mousse Partners and Bansk Group also backed the new fundraising.