How we rewrote the Kicksend web app in one month: tips & tricks

Rewrites can either be awesome or a struggle to complete and release. Looks like you guys did well. How did you run alternate code in parallel in production - I'm concerned about breaking SEO.

nice job on the rewrite!<p>similar concept: <a href="http://boxify.me" rel="nofollow">http://boxify.me</a><p>built in 1 morning by 1 person. disclaimer: it was me.

If switching over involved flipping a switch then you were doing some type of staging. I had the initial impression that you were deploying live.

Things you should never do, part 1: <a href="http://www.joelonsoftware.com/articles/fog0000000069.html" rel="nofollow">http://www.joelonsoftware.com/articles/fog0000000069.html</a>

Friendly tip. Add a really obvious link to your product on the blog somewhere. Also the kicksend logo should probably not link back to blog.kicksend.com, that's really irritating, why would I ever want to go to the root of your blog?<p>It's a conversion barrier to have to transfer to the address bar to figure out who the hell you are.<p>After all what's the point in this traffic if you can't capitalize on it.