I remember reading an article[0] about how more than half of all "news" is spin.<p>It was done by an Australian newspaper, called Crikey.<p>[0] <a href="https://www.crikey.com.au/2010/03/15/over-half-your-news-is-spin/" rel="nofollow">https://www.crikey.com.au/2010/03/15/over-half-your-news-is-...</a><p>Here's the continuing series. They milked it for a while: <a href="https://www.crikey.com.au/topic/spinning-the-media/" rel="nofollow">https://www.crikey.com.au/topic/spinning-the-media/</a>
I'm struggling to understand the author's logic:<p>They start by saying:<p>> <i>Why do the media keep running stories saying suits are back? Because PR firms tell them to.</i><p>then they go on to say:<p>> <i>I know because I spent years hunting such "press hits."</i><p>before bragging:<p>> <i>Our PR firm was one of the best in the business. In 18 months, they got press hits in over 60 different publications.</i><p>and then spinning a narrative that it isn't PR company or the company that hires the PR company, but it is the journalist who prints the information the company wants that is dishonest:<p>> <i>PR is not dishonest. Not quite. In fact, the reason the best PR firms are so effective is precisely that they aren't dishonest. They give reporters genuinely valuable information.<p>> If anyone is dishonest, it's the reporters.</i><p>leading to an insult that lacks self-awareness:<p>> <i>The main reason PR firms exist is that reporters are lazy.</i><p>On the other hand, this is almost 20 years ago, so they were much younger and presumably less nuanced in their thinking and experience.