"Spotify is reportedly increasing the price of its Premium subscriptions to claw back the money it has splurged on audiobooks."<p>So I have to pay more for something I don't use?<p>I don't want podcasts, I don't want audiobooks, and I sure as hell don't want courses in my music streaming app.<p>Spotify should have just stuck with music. No need for all this other crap to be rolled in.
After they broke the fear of prove roses I think we will see relatively speedy jumps up as Spotify in particular tries to adjust pricing to be on par with what it would have been if it had been adjusted for inflation since launch. What will be interesting is whether Apple Music follows suit, having recently increased its alongside Spotify last time.<p>What is interesting is that research from Music Watch, a music specialist consumer insights company in the US, appeared to show that people are somewhat price insensitive when it comes to music streaming. I think we may see a bit of price testing to find out where the churn threshold is.