There is certainly a role that could exist in this intersection of business and engineering, however I feel strongly that pushing all or most engineers in this direction is a common mistake within the entire software industry.<p>Framing most of engineering from a business perspective creates a serious technical blindspot and it carries with it serious risks of unreliable software, recurring bugs, extremely inaccurate estimations, very slow development, etc. etc.<p>As someone who as deep dived into the theory of software, it's painful to see the same type of bugs happening over and over again, or the same features being built over and over with slight differences wasting developer hours. These "meta" problems are solved with better engineering, but in my experience the engineering level is never allowed to reach a level that can actually solve them because of the things listed in the article. There is an overestimation of business thinking value, and an underestimation of software theory and its applications.