You might want to work on your copy. I read your whole homepage several times, and still can't figure out what it is that your product does.<p>You start off with: "Moki uses Twitter to make your social recruiting smarter"<p>OK. How? Is this your big selling point? As a guy off the streat, I have trouble even parsing that, let alone coming up with what it might mean or how it would help me (or even if this is a problem I have).<p>So, thus far we know that "Twitter" seems to be a big deal for your thing. You have a "why twitter" thing taking up the rest of the space above the fold:<p>"On Twitter, we tend to follow people we trust. And if your team follows an applicant, that's a sign they could be a great hire"<p>Is that true? As a job seeker, would I need to be following people on Twitter for your thing to work? As an employer, would I need to be following people on Twitter for your thing to work?<p>Onward, below the fold is a bunch of talk about applications, job boards, etc. But still no word on what your thing does that sets it apart (and never another mention of Twitter anywhere). I see things that look like features, but it all seems like pretty generic job-board stuff.<p>So yeah, here I am having read everything there is to read about your thing, with no real understanding of what it is or whether it would help me.<p>How about instead, above the fold, explaining in a few bullet points:<p><pre><code> - What your thing is
- Why I need it
- How it works
</code></pre>
<i>Then</i>, you can tell me about Twitter below the fold.<p>(oh, and since you seem to be here, how about explaining to us here at HN what your thing does, why we need it, and how it works!)
Hi HN, I finally got around to launching Moki - a recruiting platform & job board that aims to make hiring easier, by using social data. It's partly inspired by pg's request for startups that use Twitter as an infrastructure.<p>I'd really love to hear your feedback - criticism of the landing page, copy, design & concept is all genuinely welcome.
congrats on your launch!<p>although i think "On Twitter, we tend to follow people we trust. And if your team follows an applicant, that's a sign they could be a great hire" is too idealistic :P a lot of people follow celebrities (can be in tech industry), bots, official twitter of some entities/websites, and even random people they find entertaining.