YouTube's secret weapon to win the TV streaming wars: Its top creators

This is such a Hollywood take. YouTube’s “bottom creators” are its real advantage, the long tail of videos about air fryer repairs and make up tutorials.<p>Any studio can go out and buy content from big creators, but only YouTube has the ability to aggregate millions of independent content creators.

This seems like an ad without any deeper insights.<p>It&#x27;s weird that they don&#x27;t mention MrBeast, who has been consistently dominating the YouTube meta for the last few years. He&#x27;s on his way towards becoming the most subscribed to creator on the platform and each of his videos consistently gets more views than the Superbowl.<p>I think the thing that sets YouTube apart from other platforms is that creators can start monetizing content early on and continue growing the channel and audience. No other platform has come even close to matching the monetization potential on YouTube.

As someone who does YT videos as a challenge to self: YouTube is a casino, so its &quot;top creators&quot; are as ephemeral as a casino&#x27;s patrons.<p>Financially it is a very solid model, and it&#x27;s stable: you don&#x27;t have to even try to attempt producing &quot;content that sells&quot;, you just skim your margin off of everything. And, as per the natural order, given enough creators there will always be &quot;top creators&quot;.<p>There are no secrets nor weapons here. It&#x27;s the moat of scale and the casino model.

&gt; has become bigger than Netflix on TV sets<p>It wasn&#x27;t before!? I understand they&#x27;re <i>just</i> talking about TV sets in one country, but I&#x27;d still expect a free platform to beat a paid one.

If the history of content platforms on the internet has taught me anything, people saying a platform has won is a sure sign it will become largely irrelevant to the next generation of users.

Youtube can F off with their you must need X thousand subscribers and Y views to get money. F them, you make a video, you upload and after that very moment the monetization should be ongoing. No limits and the like. You can decide whether to get the earned revenue from them or don&#x27;t care at all.

My brother is 18 and I distinctly remember when he stopped watching all cable television and switched to YouTube alone and has never stopped since. It was roughly 7 years ago. It is the same for all the kids he knows. The younger generations and time are on YT’s side

imho, YouTube&#x27;s hidden gold are all those small time niche creators, the enthusiasm and the dedication makes their videos a joy to watch.

The anecdotal feedback from many creators seems to be that YouTube squeezes their income to the point of them considering giving up.