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A marketing guy's guide to Getting Technical

29 pointsby mikk0jalmost 13 years ago

6 comments

joshkleinalmost 13 years ago
This is smart advice, but by listing specifics I think a larger point is glazed over. For a business founder, struggling and hacking your way through a seemingly intractable technical issue is the critical formative experience. It's not about the tools - they're necessary to have the experience, but not sufficient. To me, it's about the intellectual approach of hacking. Marketing/product and technical development are both part-science and part-art, but technical development trains you to break down large problems into discretely approachable steps, while still keeping a wide view of the problem incase you find an improved fundamental approach.<p>Once a business founder has hacked his way from an idea to a polished version of <i>something</i>, he can be much better at his job.
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tdralmost 13 years ago
<i>If you work in a small team, especially a startup, knowing what’s going on and how your product works is valuable also to a non-technical business co-founder</i><p>Couldn't agree more! (especially for product people)<p>Can you give more specific details about how it helps you/the team? (no sarcasm here, I'm genuinely interested to understand this form the marketers' perspective)
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wamattalmost 13 years ago
Just one thing that obviously jumped out, the link to the MVC explanation is not great.<p><a href="http://www.codinghorror.com/blog/2008/05/understanding-model-view-controller.html" rel="nofollow">http://www.codinghorror.com/blog/2008/05/understanding-model...</a><p>This dude says MVC == HTML, CSS, 'the browser', respectively. Not sure many would agree with that assessment. If anything those three could, I suppose, be viewed as a separation of concerns, calling it MVC however, just seems muddy.<p>For example the way I see the pattern in terms of web apps (and MVC is not a domain specific pattern in any respect either):<p>- <i>model</i> should be largely in code and data and contain the business logic, not HTML.<p>- <i>view</i> is a mixture of HTML/CSS<p>- <i>control</i> is a mixture of the browser engine's logic and client side javascript.<p>Also Github and .NET don't seem to fit well together based on the types of communities. ;) That's not to say they can't in the future, just speaking historically.
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MaxGabrielalmost 13 years ago
I don't see why you need to learn vim. Just open your files with your preferred editor from the command line, as in Michael Hartl's Ruby on Rails tutorial. It's a google away to set up 'subl' to open a file in sublime text 2, for example.<p>I think the larger idea of knowing the surrounding tools and resources is crucial and can be glossed over (for example, not once has a professor at my university mentioned StackOverflow). Great idea making this post mikk0j.
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saint-loupalmost 13 years ago
Am I the only one annoyed by tutorials in video form? I can't hear myself think, I can't set myself the pace, you can convey up only so many informations with sound and image... I like real <i>lectures</i> in video, but it's not a really good format for quick tutorials.
renegadedevalmost 13 years ago
As a techie, what I would love is "A Technical Guy's Guide to Marketing/Sales" that basically talks about the various concept and jargon a techie should know to run a business.