I don't think there is much you can do. Your idea is not unique and they did not copy some individual business method. When I read the headline with the word "cloned", I thought they copied your web site or business model. You are selling something that exists and so are they.<p>That being said, I wish they were not doing what they are and am rooting for you over them. I just don't believe they have really infringed on anything.
You should be excited someone validated your idea. Then you should turn it to for profit (and be one of the rare examples of for profit social enterprise that may actually work.) Then you should raise money and ramp marketing.<p>Or do nothing since your original goal was to do some good which by creating the idea and frame work you have accomplished.