I've been playing around with Facebook and other social media for a couple of years now. I have several fan pages, including one that I associate with my blog -- <a href="http://www.facebook.com/pages/What-To-Fix/184671281560277?ref=sgm" rel="nofollow">http://www.facebook.com/pages/What-To-Fix/184671281560277?re...</a><p>To me a FB fan page is unlike anything else out there. It's not an email list, though some people use it like that. It's not a group or circle, although it kinda works like that also. And it's not a one-way tunnel.<p>I liked this article, but I wonder if the real power of Facebook Fan pages isn't communication happening the other way -- getting feedback from your readers and fans. It also would have been nice if the author could have told us a bit about his real-world experiences before tossing out the list. How much did these tips help him, in real numbers? Advice is easy. Proven advice is much more difficult. This article walked the fine line between being useful and just restating generalities. It was difficult as a reader to tell.
Posting 3-4 times per day seems quite high, unless the majority of your followers are <i>really</i> fans. Once postings get above 1/day on average, I'll typically unfollow a page if it was just something I was casually interested in, because it becomes too much clutter. Of course, there are a handful of things I'd love to hear from as often as possible, but they are really a minority.
It absolutely depends on your audience. I've seen a football news site that posts updates and commentary on their page between 60 and 100 times a day yet their engagement, clickthrough and like stats are really good.