For a modern and very transparent version of this, look for the term "coffee badging", which seems to have been invented sometime in mid-2023. Based on quotes in the (very similar) first articles mentioning the term, I think it came from a PR effort by Owl Labs, makers of an expensive camera/mic setup for Zoom.
Previously: <a href="https://hn.algolia.com/?dateRange=all&page=0&prefix=false&query=%22the+submarine%22&sort=byPopularity&type=story" rel="nofollow">https://hn.algolia.com/?dateRange=all&page=0&prefix=false&qu...</a><p>It's submitted a fair amount but only two submissions have any comments.<p><a href="https://news.ycombinator.com/item?id=13993">https://news.ycombinator.com/item?id=13993</a><p><a href="https://news.ycombinator.com/item?id=39903393">https://news.ycombinator.com/item?id=39903393</a>