Elemind's headband suppresses alpha waves for better sleep

I struggle with sleep and I was excited by this—until I saw it requires a subscription.<p>I’ll pass, thanks.

It&#x27;s an electronic shusher. When unwanted brain waves are detected, a sound is produced and sent via bone conducting earphones. Similar to how you would prod your partner when they snore too loudly.

I&#x27;d bet a simple loudspeaker with pink noise wouldn&#x27;t fare worse (as in: that&#x27;s basically what is helping here, too).

biomimicry inspired by jigglypuff

Am I misremembering, or was Ubeam, the founder’s previous start up, not sort of a legendary disaster&#x2F;borderline fraud?